Kiosk versatility make devices key component of ever-evolving restaurant industry

Kiosk versatility make devices key component of ever-evolving restaurant industry

The term “kiosk” tends to evoke thoughts of a permanently anchored station. Customers must go to the machine to place orders and make payments.

Like most technology, kiosks are ever-evolving and have adapted to the ever-changing marketplace and increasing consumer demands for ease of use and convenience. Kiosks today take many different shapes and forms, becoming more significantly more versatile than traditional models.

Leading technology company Pye has recognized the need for self-ordering solutions to cater to consumers, not the other way around. That’s why its suite of kiosks features different sizes and capabilities.

In addition to free-standing units, the company has developed devices that can sit atop a counter or table or even be handheld, allowing customers to place orders and complete transactions anywhere inside and outside a restaurant.

The versatility of Pye’s self-ordering kiosks has opened up new avenues for revenue generation for businesses that might not otherwise have seen kiosks as key pieces of their operations strategies.

“It’s critical in the design of new technology to not only pay attention to what makes the dining experience top-notch, but also try to anticipate what will keep the experience at a high level and keep those customers coming back to your business,” said Jegil Dugger, Pye CEO and founder. “The ability to use kiosks in almost every consumer situation positions a business to be agile, which in turn positions them to be more successful.”

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Using kiosks to upselling drives restaurant revenue

Using kiosks to upselling drives restaurant revenue

Successful upselling is as much an art as it is a necessity in restaurants.  Upselling demands perception (reading customers to know when the timing is right), knowledge (know the products) and discretion (make appropriate suggestions).

Kiosks such as those developed by leading technology firm Pye incorporate upselling techniques into its software and interface in a naturel way so that customers don’t simply feel they’re being sold something.

Kiosks can help generate additional revenue by putting promotions, advertisements and product impressions each time they see a kiosk. Commercials can promote specific items, services, or even other local businesses.

Restaurant owners can apply rewards and loyalty programs into their kiosks to build relationships and repeat customers.

Artificial intelligence can trigger cross-selling and upselling, giving restaurant operations options to expand or shore up coverage across their footprints with top-of-mind content designed to entice more sales.

Some other key benefits of upselling:

  1. Enhances the customer experience, giving them options that meet their needs.
  2. Builds customer loyalty through upgrades that foster trust and spur repeat business.
  3. Increases the average transaction value.

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Significant growth predicted for self-service kiosk industry

Significant growth predicted for self-service kiosk industry

Self-service kiosks are everywhere and in almost every business imaginable. The technology has permeated everyday life that it’s hard these days to remember living without them.

With demand for the technology already at an all-time high, kiosks will only achieve new heights moving forward. The self-service kiosks marketplace was valued at almost $12 billion just two years ago and is projected to nearly double to almost $20 billion by 2032, according to research by Global Market Insights.

Feeding that growth, according to the company, are the solutions’ ability to enhance the customer experience, reduce turnaround times, provide cost efficiencies and offer 24-hour service. Additionally, the devices are improving service speeds by streamlining transactions, reducing wait times and expediting service delivery.

Kiosks enable swift and efficient self-checkouts, allowing users to access services rapidly while enhancing overall satisfaction.

“The amount of growth we have seen in recent years is remarkable,” said Jegil Dugger, CEO and founder of leading technology firm Pye. “When we started developing kiosks for various industries, we knew back then that we were onto something that would have worldwide impact. We have seen that positive impact, and there is still more to come. It’s an exciting time for our industry.”

The Global Market Insights report highlights that artificial intelligence (AI) and machine learning capabilities will continue to emerge in self-ordering kiosks. AI-powered machines are being developed to offer more intelligent and personalized interactions by recognizing and predicting user preferences, leading to tailored recommendations and smoother, more intuitive user experiences.

Speech recognition and natural language processing functionalities also are being integrated, allowing users to interact through voice commands, enhancing accessibility and usability. AI-driven analytics will enable kiosks to gather and analyze user data, providing businesses with valuable insights into customer behavior and preferences.

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Pye kiosks capitalize on payment diversity

Pye kiosks capitalize on payment diversity

In payment circles, cash has always been king. These days, the number of consumers carrying cash – at least enough to pay for an order at a restaurant – is increasingly becoming scarce in favor of electronic payment methods.

Credit and debit cards remain the dominant payment methods in the United States. Digital wallets such as Venmo, Cash App, and PayPal trail but are growing rapidly in popularity.

Cash is a costly means of payment, given security issues, risks and handling costs.

The value of cash, however, can’t be understated. People ages 55 and older are the largest group still using cash regularly, making 23% of their payments in cash, compared to only 12% among those aged 23 to 34.

Those numbers have helped led some cities, such as Washington, D.C., to ban cashless business. Additionally, many people don’t have a bank debit or credit card, so they must use cash to make payments. In the United States, approximately 7% of the population are unbanked, according to Global Finance. While 7% seems small, it represents around 23 million people who rely on cash or other non-bank forms of payments.

Leading technology firm Pye recognized the cash gap long ago and configures its kiosks to accept multiple forms of payment, including cash.

One of the biggest advantages of digital payments is how quick they are, especially for major purchases. Counting out cash can take more time for both businesses and consumers.

Still, technology developers that don’t facilitate cash payments are overlooking a key segment that can drive revenue and profitability.

“Technology that doesn’t consider cash as a form of payment only hurts the businesses that may deploy those kiosks and shuts out many consumers who prefer cash payments or who use cash as their only form of payment,” said Jegil Dugger, Pye CEO and founder. “As we design solutions that make operations more effective and efficient for the restaurant industry, it’s critical to incorporate ways to serve those who still use what many consider an alternative payment method.”     

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Self-ordering kiosks help keep lines moving

Self-ordering kiosks help keep lines moving

Consumers these days are an impatient lot. Part of what feeds their frustration in a busy fast-food restaurant are long lines and lengthy wait times.

We’ve all experienced it – someone standing at a counter in front of us, trying to decide what they want to eat and then fumbling around for cash or a card to pay for their meal. Meanwhile, you’re stuck several people back with time ticking and your stomach growling.

Self-ordering kiosks have helped alleviate much of that frustration in recent years by allowing savvy, determined diners to navigate the ordering process more efficiently, making the fast-food visit a speedier experience.

“Fast food ought to live up to its name,” said Jegil Dugger, CEO and founder of leading kiosk developer Pye. “This technology is solidifying that moniker.”

Some 27% of U.S. adults who eat at fast-food restaurants expect their food after ordering within two to three minutes at the most, while most (42%) say it shouldn’t take longer than five minutes, according to the latest CivicScience data.

How do self-ordering devices trim wait times? Kiosks have evolved in recent years, becoming recognizable to consumers, who find their intuitive interfaces easy to navigate. Pye’s suite of devices enables diners to pay electronically or with cash.

“Our goal is simple,” Dugger said. “We want to ensure that our kiosks make a positive difference for both customers and the restaurants that deploy our technology.”

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Pye, the leading self-ordering kiosk provider, announces new integration with Shift4 Skytab Marketplace

Pye, the leading self-ordering kiosk provider, announces new integration with Shift4 Skytab Marketplace

Pye, a leading self-ordering technology firm, has integrated with SkyTab, the leading restaurant point-of-sale (POS) solution from Shift4. The partnership allows tens of thousands of restaurants using SkyTab to connect with Pye to seamlessly enhance their self-service capabilities.

Through SkyTab, businesses can deploy one of the industry’s leading technology systems that has helped merchants nationwide enhance the customer experience by reducing lines and speeding order fulfillment. At the same time, they can make their operations more efficient, reduce labor costs and increase revenue and profitability

SkyTab POS is a best-in-class restaurant technology solution designed to streamline operations, simplify business management and improve the guest experience. It includes integrated online ordering and reservations, contactless/QR code ordering and payment, built-in marketing tools and loyalty program, mobile devices for tableside ordering and payment and comprehensive reporting.

The company’s inclusion happens as self-service technology becomes commonplace worldwide. In fact, a new report from the Journal of the Academy of Marketing Science, shows that digital ordering methods lead consumers to higher overall spending. This effect attenuates for consumers with a high degree of technology acceptance and suggests that restaurant managers desiring more indulgent purchases would benefit from having digital ordering modes available. 

“We’re always expanding the SkyTab ecosystem to include offerings that meet the needs of all types of restaurants,” said Jay Shavitz, SVP of SkyTab Product. “This integration with Pye delivers a powerful self-service solution to help our customers reduce costs and operate more efficiently.”

“This is a huge opportunity for any financial technology firm,” said Jegil Dugger, CEO and founder of Alabama-based Pye. “We’re confident in the ability of our kiosks but, more importantly, in our ability to help our company and all of our partners thrive.”

About Pye

Pye designs and engineers an array of self-service solutions – both the hardware and the software to run them. Its technology includes a mix of products, from free-standing and tabletop models to mobile applications. Pye’s units are deployed in a host of restaurants, retail and hotels nationwide.  

About Shift4
Shift4 (NYSE: FOUR) is boldly redefining commerce by simplifying complex payments ecosystems across the world. As the leader in commerce-enabling technology, Shift4 powers billions of transactions annually for hundreds of thousands of businesses in virtually every industry. For more information, visit shift4.com.

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Kiosks help combat challenges facing restaurants, retailers

Kiosks help combat challenges facing restaurants, retailers

The prospect of mandated salary increases, in the form of minimum wage hikes, represents an opportunity for restaurants and retail businesses to reverse their operating models from that of a career launching pad to a career destination where satisfaction is high and the ability to earn enough to support a family is plausible.

“Businesses overcome challenges all the time,” said Jegil Dugger, co-founder and CEO of self-service solutions firm Pye. “Minimum wage increases, though, always seem to be a black-and-white issue: covering increased pay means taking drastic measures. The good thing is that this is not an overnight change and actually was inevitable. So owners have time to strategize how an increase in the minimum wage can be a positive impact to their operations.”

Part of the answer to reshaping a business model centers on investment – in people and in technology.

To the latter, technology such as kiosks increasingly has emerged as cornerstones of the new business model in the restaurant and retail industries, and the digital solutions will play an even larger role moving forward. Here’s a couple of key reasons why:

Compliment the workforce

Kiosks are intended to supplement the workforce. Critics in the past have described the technology as a facade, disguised as mechanical replacements for labor, which represents part of a restaurant or retailer’s largest expense alongside food and supplies.

But with many businesses still struggling to hire enough workers to attain full staff in the post-COVID environment, they can use kiosks to stand in as stable members of the staff that come at a fixed cost – a cost they’ve largely already paid.

Improve the customer experience

Long lines generally mean long wait times. And those two serve to sour customers who expect efficiency and speed with their orders.

At high-traffic times, kiosks can be used to enable customers to order and pay on demand, keeping them from having to congregate with others in front of a bank of registers. At fast casual eateries, the units allow diners sitting at tables to place their orders through the device, which connects wirelessly to the restaurant’s main point-of-sale system and kitchen displays, sending their request directly to the cooks. They don’t have to wait for a server, who may be tied up with other tables or duties.

Decreased wait times increase the consumer experience and keep those diners coming back.

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Preventing mistakes with Pye cash kiosks

Preventing mistakes with Pye cash kiosks

Mistakes happen. But when mistakes happen in a restaurant or retail establishment where 20% of the bottom line is fed by cash-carrying customers, mistakes can translate into big losses and even threaten a business’ survivability.

Self-service kiosks help minimize cash losses stemming from miscounting, mishandling and even theft.

While most devices at the point of sale only process electronic transactions, several units with Pye’s suite of self-service solutions stand out for their ability to accept payments with dollar bills, quickly and accurately counting inserted money and dispensing change as appropriate.

“More people handling money equals more chances for human error to enter into the mix,” said Jegil Dugger, founder and CEO of Pye. “It also becomes difficult to trace errors back to the source, which means it is difficult to fix them.”

In this age dominated by electronic payments, cash remains a force in businesses where bill totals are relatively small. CreditCards.com reported that cash is the preferred payment method even among credit card rewards members. Some 43 percent of shoppers opted to pay cash for purchases of less than $10.

More notably to the broader business community, 88% of consumers indicated that they use cash for purchases at least occasionally. That makes kiosks capable of handling bills more appealing – to both restaurant owners, retailers and consumers.

“Consumers aren’t carrying around huge amounts of cash with them, so they aren’t likely to spend huge amounts,” Dugger said. “Still, businesses need the ability to accommodate someone preferring to pay with cash. A solution that incorporates cash payments makes your kiosks truly self-service.”

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Self-service kiosks help to minimize wait times

Self-service kiosks help to minimize wait times

Little raises consumers’ ire than standing in a long line. And one that’s barely moving only fuels their frustration.

They want their visit to a restaurant or retailer to be one that is smooth and hassle-free, not marred by irritation and sluggish lines. Consumers often pay big bucks for food or merchandise. They don’t want to spend big minutes waiting to order or check out.

Self-service kiosks can be game-changers. Research shows that use of the technology makes the process of ordering and paying twice as fast.

That’s vital to restaurants and retailers. The ability to move customers through more quickly means more people can be served, translating into increased revenue and a greater profit share.

Reducing long lines will increase our profit, businesses say. The technology’s design speeds up the overall operation, allowing them serve more customers in a shorter time while increasing revenue and customer satisfaction.

That fact that kiosks are commonplace worldwide means most consumers have at least a decent – if not an expert – level of familiarity with technology’s functionality. A unit in use at a restaurant or retailer isn’t likely to catch shoppers off guard. They’ll simply walk up, flip through the available items onscreen or key in their products and pay with a card.

“When I go somewhere, I just want to scan my card and don’t need a receipt,” said Jegil Dugger, founder and CEO of Pye. “That’s what most people are going to do.”

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Investment in kiosks proves positive ROI for restaurants, retailers

Investment in kiosks proves positive ROI for Restaurants, Retailers

Even with the COVID-19 pandemic over, the restaurant and retail industries continue to struggle to regain their footing when it comes to staffing.

Scores of operators have limped along, overwhelmed by demand. Others have turned to technology – namely self-service kiosks – to turn the employment tide in their favor.

“Owners have to strategize on how best to answer such significant challenges,” said Jegil Dugger, founder and CEO of self-service solutions firm Pye. “Technology is a key part of the solution. Kiosks are the transactional tools now and of the future.”

Innovation is serving as the driver for momentous change within the restaurant and retail industries. The incorporation of technology into everyday business practices, however, represents something of a slippery slope of potential scrutiny.

Technology is often assailed as a job and business killer instead of as a solution that brings about efficiency and effectiveness. What typically gets lost in the conversation – and was absent through much of the pandemic – is the role technology can play in bridging the gap from one income level to another.

Part of the answer to shaping the way forward centers on investment in technology, Dugger says.

Technology such as self-service kiosks increasingly has emerged as cornerstones of the new business model, and the digital solutions are playing an even larger role in the post-outbreak environment.

With technology expanding the capabilities and tasks users can perform on their own, there is not as much need for workers standing around the machines to provide guidance. Managers can reposition staff during busy hours to focus on other tasks instead of those that could easily be done through a machine.

Besides that, kiosks can stand in as stable members of the staff that come at a fixed cost – a cost companies largely pay for upfront. There are no training expenses, and businesses don’t have to ensure these “workers” have breaks. They’re always on, ready to serve.

“Businesses, particularly those built on service, want immediate solutions, but also long-term, permanent solutions to futureproof their operations against adversity,” Dugger said. “The kiosk industry has long billed this technology as a viable tool for most any business. These are effective solutions that are meeting emerging needs.”

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