Using kiosks to upselling drives restaurant revenue

Successful upselling is as much an art as it is a necessity in restaurants. Upselling demands perception (reading customers to know when the timing is right), knowledge (know the products) and discretion (make appropriate suggestions).

Kiosks such as those developed by leading technology firm Pye incorporate upselling techniques into its software and interface in a naturel way so that customers don’t simply feel they’re being sold something.

Kiosks can help generate additional revenue by putting promotions, advertisements and product impressions each time they see a kiosk. Commercials can promote specific items, services, or even other local businesses.

Restaurant owners can apply rewards and loyalty programs into their kiosks to build relationships and repeat customers.

Artificial intelligence can trigger cross-selling and upselling, giving restaurant operations options to expand or shore up coverage across their footprints with top-of-mind content designed to entice more sales.

Some other key benefits of upselling:

Enhances the customer experience, giving them options that meet their needs.
Builds customer loyalty through upgrades that foster trust and spur repeat business.
Increases the average transaction value.

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Significant growth predicted for self-service kiosk industry

Self-service kiosks are everywhere and in almost every business imaginable. The technology has permeated everyday life that it’s hard these days to remember living without them.

With demand for the technology already at an all-time high, kiosks will only achieve new heights moving forward. The self-service kiosks marketplace was valued at almost $12 billion just two years ago and is projected to nearly double to almost $20 billion by 2032, according to research by Global Market Insights.

Feeding that growth, according to the company, are the solutions’ ability to enhance the customer experience, reduce turnaround times, provide cost efficiencies and offer 24-hour service. Additionally, the devices are improving service speeds by streamlining transactions, reducing wait times and expediting service delivery.

Kiosks enable swift and efficient self-checkouts, allowing users to access services rapidly while enhancing overall satisfaction.

“The amount of growth we have seen in recent years is remarkable,” said Jegil Dugger, CEO and founder of leading technology firm Pye. “When we started developing kiosks for various industries, we knew back then that we were onto something that would have worldwide impact. We have seen that positive impact, and there is still more to come. It’s an exciting time for our industry.”

The Global Market Insights report highlights that artificial intelligence (AI) and machine learning capabilities will continue to emerge in self-ordering kiosks. AI-powered machines are being developed to offer more intelligent and personalized interactions by recognizing and predicting user preferences, leading to tailored recommendations and smoother, more intuitive user experiences.

Speech recognition and natural language processing functionalities also are being integrated, allowing users to interact through voice commands, enhancing accessibility and usability. AI-driven analytics will enable kiosks to gather and analyze user data, providing businesses with valuable insights into customer behavior and preferences.

Using kiosks to upselling drives restaurant revenue