Using kiosks to upselling drives restaurant revenue

Using kiosks to upselling drives restaurant revenue

Successful upselling is as much an art as it is a necessity in restaurants.  Upselling demands perception (reading customers to know when the timing is right), knowledge (know the products) and discretion (make appropriate suggestions).

Kiosks such as those developed by leading technology firm Pye incorporate upselling techniques into its software and interface in a naturel way so that customers don’t simply feel they’re being sold something.

Kiosks can help generate additional revenue by putting promotions, advertisements and product impressions each time they see a kiosk. Commercials can promote specific items, services, or even other local businesses.

Restaurant owners can apply rewards and loyalty programs into their kiosks to build relationships and repeat customers.

Artificial intelligence can trigger cross-selling and upselling, giving restaurant operations options to expand or shore up coverage across their footprints with top-of-mind content designed to entice more sales.

Some other key benefits of upselling:

  1. Enhances the customer experience, giving them options that meet their needs.
  2. Builds customer loyalty through upgrades that foster trust and spur repeat business.
  3. Increases the average transaction value.

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Significant growth predicted for self-service kiosk industry

Significant growth predicted for self-service kiosk industry

Self-service kiosks are everywhere and in almost every business imaginable. The technology has permeated everyday life that it’s hard these days to remember living without them.

With demand for the technology already at an all-time high, kiosks will only achieve new heights moving forward. The self-service kiosks marketplace was valued at almost $12 billion just two years ago and is projected to nearly double to almost $20 billion by 2032, according to research by Global Market Insights.

Feeding that growth, according to the company, are the solutions’ ability to enhance the customer experience, reduce turnaround times, provide cost efficiencies and offer 24-hour service. Additionally, the devices are improving service speeds by streamlining transactions, reducing wait times and expediting service delivery.

Kiosks enable swift and efficient self-checkouts, allowing users to access services rapidly while enhancing overall satisfaction.

“The amount of growth we have seen in recent years is remarkable,” said Jegil Dugger, CEO and founder of leading technology firm Pye. “When we started developing kiosks for various industries, we knew back then that we were onto something that would have worldwide impact. We have seen that positive impact, and there is still more to come. It’s an exciting time for our industry.”

The Global Market Insights report highlights that artificial intelligence (AI) and machine learning capabilities will continue to emerge in self-ordering kiosks. AI-powered machines are being developed to offer more intelligent and personalized interactions by recognizing and predicting user preferences, leading to tailored recommendations and smoother, more intuitive user experiences.

Speech recognition and natural language processing functionalities also are being integrated, allowing users to interact through voice commands, enhancing accessibility and usability. AI-driven analytics will enable kiosks to gather and analyze user data, providing businesses with valuable insights into customer behavior and preferences.

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Kiosks help combat challenges facing restaurants, retailers

Kiosks help combat challenges facing restaurants, retailers

The prospect of mandated salary increases, in the form of minimum wage hikes, represents an opportunity for restaurants and retail businesses to reverse their operating models from that of a career launching pad to a career destination where satisfaction is high and the ability to earn enough to support a family is plausible.

“Businesses overcome challenges all the time,” said Jegil Dugger, co-founder and CEO of self-service solutions firm Pye. “Minimum wage increases, though, always seem to be a black-and-white issue: covering increased pay means taking drastic measures. The good thing is that this is not an overnight change and actually was inevitable. So owners have time to strategize how an increase in the minimum wage can be a positive impact to their operations.”

Part of the answer to reshaping a business model centers on investment – in people and in technology.

To the latter, technology such as kiosks increasingly has emerged as cornerstones of the new business model in the restaurant and retail industries, and the digital solutions will play an even larger role moving forward. Here’s a couple of key reasons why:

Compliment the workforce

Kiosks are intended to supplement the workforce. Critics in the past have described the technology as a facade, disguised as mechanical replacements for labor, which represents part of a restaurant or retailer’s largest expense alongside food and supplies.

But with many businesses still struggling to hire enough workers to attain full staff in the post-COVID environment, they can use kiosks to stand in as stable members of the staff that come at a fixed cost – a cost they’ve largely already paid.

Improve the customer experience

Long lines generally mean long wait times. And those two serve to sour customers who expect efficiency and speed with their orders.

At high-traffic times, kiosks can be used to enable customers to order and pay on demand, keeping them from having to congregate with others in front of a bank of registers. At fast casual eateries, the units allow diners sitting at tables to place their orders through the device, which connects wirelessly to the restaurant’s main point-of-sale system and kitchen displays, sending their request directly to the cooks. They don’t have to wait for a server, who may be tied up with other tables or duties.

Decreased wait times increase the consumer experience and keep those diners coming back.

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